Summer Lovin’: The 2025 PR Valentine’s Wish List

by Brittany Siminitz

It’s time for our annual Valentine’s Day wish list, courtesy of our in-the-know friends who work in jewelry public relations. We asked each of them to select one piece they’d like to be gifted this Valentine’s—but with a slight twist.

Last year, the jewel had to be red. But this year, as the snow still piles up outside (which is totally reasonable as it’s only February, but ick!), our minds can’t help but wander to warmer, sun-soaked days. And so the jewel on the Valentine’s wish list has to be one you can wear now but also well into summer (and even beyond).

You’ll find a few trends among the choices, observations that should prove relevant to retailers stocking their spring showcases. Chunky gold is still the bee’s knees, as are richly colored gemstones (always) and glittering diamonds. You’ll love the jewels below just as much as this bunch does, we’d bet our candy hearts on it!

To read the full article, please click here: https://www.jckonline.com/editorial-article/2025-pr-valentines/